The business plan recipient is going to want to know why you have the capabilities to succeed and if there is a market that is willing to purchase your product.

 

Determining the amount of money needed to make it through the initial period of dilution and the ability to accurately project working capital needs are all part of the business plan budget process.  Without this process a business can fall victim to its own success, or owners can potentially develop a firm that has no financial ability to ever make a profit.

 

This section provides the supporting documentation for why Part 1 and 2 will be the likely outcome of this new business venture.