Your firm has completed the hard work of getting your products on GSA Advantage. Now it’s time to gain an advantage over your competition in the federal marketplace by getting your products search optimized, so they are on one of the first pages of GSA Advantage. In most cases, we are able to optimize your product to the first page, or even the first listing, on GSA Advantage. We do this by assessing what search terms a government buyer is most likely to use when buying your product, and tailoring the listings and descriptions to utilize those keywords or phrases. The result is federal buyers are able to find your product early in their search, which generally ends their selection process. Our clients report a 15 -40% increase in sales due to this optimization.
| Average Pages of Product | Total Products (25 per page) | Percentage of Products with Pictures |
|---|---|---|
| More than 10 | More than 250 | 60%** |
| Trophy Search Terms | Percentage |
|---|---|
| Page 1 | 90% |
| Page 2 | 5% |
| Page 3 | 3% |
| Page 4 or greater | 2% |
*GSA Advantage is a registered trademark of the U.S. General Services Administration and the federal government.
**Percentage of pictures on GSA Advantage estimated as a whole
Webinars
Title:
SBA 8(a) Business Development Webinar
Description:
This webinar will go over who is eligible for the 8(a) program, the benefits of the program, as well as some of the secrets we have found that turn ordinary firms into top federal contractors.
Date:
Wednesday February 2nd 2022
Time:
2:00 PM EST
Duration:
45-50 minutes
You can register via this online form or give us a call and we can take down your information and have a link for the webinar emailed to you. Call 859-442-3300 and ask for Heidi
The 8(a) Certification is widely regarded as the most transformative certification a business can possess. Routinely businesses entering the program start with little to no federal sales experience and a few years into the program are selling millions of dollars’ worth. Like every other good deal there is a catch. The SBA has a very rigorous application process that according to the SBA’ historical averages only has a 25% approval rate, firms still know best practices for taking advantage of this program, and the program duration for its participants is only nine years.
This webinar is designed for both individuals that are totally new to hearing about the 8(a) program, but goes into enough detail where someone that has prior knowledge about 8(a) through federal contracting can still learn many of the intricacies of the program. If you have interest in the 8(a) program and would like to bring yourself up to speed this is a recommended webinar for you.
Account Manager
Joined ez8a in 2020 and has been consulting clients and hosting webinars due to her vast knowledge of certification qualifications. Emily currently works with our clients to uncover how to best position their company within the government contracting space, offering guidance and engagement with ez8a. Emily's expertise will help you determine what you qualify for and explain how that can benefit your small business.
